Table of Contents
- How Do We Promote Your Group's Fundraiser?
- At a glance
- Promotion resources
- Good fundraising messaging
- Protect the privacy of refugee newcomers by avoiding identifying information.
- Avoid deficit-based messaging and focus on the strengths and contributions of newcomers.
- Use broad, flexible language that remains accurate if circumstances change.
- Avoid public appeals for specific personal needs or expenses.
- Fundraising through CRSA
- What's next?
How Do We Promote Your Group’s Fundraiser? #
Promote your fundraiser in ways that are engaging, respectful and consistent with CRSA’s guidance.
At a glance #
- Use CRSA’s promotional resources.
- Protect the privacy and dignity of refugee newcomers.
- Keep fundraising messages accurate and flexible.
Promotion resources #
Promotional resources
CRSA’s Promotions Toolkit provides resources for promoting your fundraiser online and in your community.
https://refugeesponsorship.org.au/promotions-toolkit/
https://refugeesponsorship.org.au/promotions-toolkit/
Additional fundraising resources:
- Save the Children — Help with Fundraising
https://www.savethechildren.org.uk/how-you-can-help/events-and-fundraising/organise-your-own-event/how-to-promote-your-fundraiser - Fred Hollows Foundation — Fundraising Blog
https://www.hollows.org/latest-news/?theme=56 - Eventbrite — Ideas for Fundraising Events
https://www.eventbrite.com.au/blog/unique-fundraising-event-ideas-ds00/
Good fundraising messaging #
Fundraising through CRSA #
Information included on donor receipts
Donations made through CRSA include wording explaining that:
– funds support the settlement and integration of a refugee household through a CRSA program;
– if the intended group cannot participate, donations may be redirected to another CRSA program group or to CRSA’s broader work; and
– a small portion of funds may be used to cover fundraising expenses.
– funds support the settlement and integration of a refugee household through a CRSA program;
– if the intended group cannot participate, donations may be redirected to another CRSA program group or to CRSA’s broader work; and
– a small portion of funds may be used to cover fundraising expenses.
“Effective fundraising is built on respectful storytelling, accurate information and protecting the dignity of refugee newcomers.”
